juxtaposition, <----- Big word ,yet useful design element. after reading the article i didn't really have any awesome thoughts spark other then some skepticism. from my understanding juxtaposition is two unrelated images, articles, or physical objects that relate with each other visually. Useful for a designer when intentional and the sense of it is highlighted, or obvious depending on focal points and eye movement. what I was skeptical about was the times pages and the add on page three relating to the article visually. Ok, thats pretty neat, but if i could barely see the resemblance between the shape of some some sailors hat and a diamond earring or the point to make such a connection, how is some one not aware juxtaposition supposed to make such a connection? and what importance dose it make necessarily. If the symbol on the guys hat, which is microscopic compared to the size of the image, how could one make that connection unless squinting with the goal in mind of finding such a similarity. Its like saying "hey! that cloud looks exactly like Jon doe when he did ___ on april/1/ 1890.
so my point here is juxtaposition can be a very kick ass design element when intentional, or the visual connection can be seen in an obvious manor. something as subtle as some of the articles examples just don't really make to much sense to me. why? because why would i need to make a connection between some fallen beams of a blown up building and pretty rectangle shaped diamond earrings i cant afford?
how ever some examples were very good examples of juxtaposition. such as the follow the finger add and the movie poster. follow the finger said " skip work" and point to movie poster.
chained thought i get from that is " skip work and go see a movie!"
rather then a poor example of hey these people are refugees, look at this demolished building; and these lovely earrings are made of finely crafted diamonds and are shaped like this demolished building's beams.
sorry but if i made that connection i would not buy those earrings cause i would be overcome by the thought of the demolished buildings.
juxtaposition can be useful if intended by designer, but allot of the times i think its useless unless its a happy accident.
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"why would i need to make a connection between some fallen beams of a blown up building and pretty rectangle shaped diamond earrings i cant afford?"
ReplyDeleteThat is much of the point of the article. The writer is calling out the irony of the serious times article with the unabashed consumerism of the advertisement.
"juxtaposition can be useful if intended by designer, but allot of the times i think its useless unless its a happy accident."
exactly. That is why you are training your eye and hand in this project. so you can intentionally employ this technique.